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Britannia targets to increase market share in premium cream biscuits from 35 pc to 50 pc

Indiaretailing Bureau -
Leading FMCG player Britannia Industries is aiming to increase its market share in the Rs 1,800-crore premium cream biscuits category from 35 per cent to 50 per cent in the next two years. "We are relaunching 'Treat', which is our...
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