True Blue

Bengaluru-based startup, Fabric Monde, in association with True Blue, promoted by cricket legend Sachin Tendulkar and Arvind Ltd, has launched 'handcrafted' range of shirts, a top official said Thursday. The shirts would be available in the 50 plus stores of...

India’s leading textile to retail conglomerate, Arvind Lifestyle Brands Limited, is looking to scale brands which come under Arvind's portfolio this financial year. Elaborating on the same, J Suresh, MD and CEO, Arvind Lifestyle Brands, told IMAGES Retail Bureau on...

Famed Italian fashion designer Miuccia Prada once said, “Fashion is instant language”. Well, who else can talk fashion better than the celebrities do? Forever in public glare, celebs are considered the perennial style icons. Like us mortals, they just...

Cricket icon Sachin Tendulkar has launched his menswear brand True Blue on leading e-tailer Flipkart's fashion and lifestyle products' subsidiary Myntra. Tendulkar launched True Blue in association with Arvind Fashion Brands. He has an equity stake in True Blue and has...

Arvind Fashion Brands has launched a premium menswear and accessories brand True Blue in partnership with cricket icon Sachin Tendulkar. According to a PTI report: The company expects to launch about 30 stores in five years, targeting a turnover of...

Cricket legend Sachin Tendulkar has partnered with fashion retailer Arvind Fashion Brands to launch a premium men's apparel brand True Blue. The first outlet of the brand will be coming up in Mumbai in May 2016 and then in Bengaluru....