Universal Sportzbiz Pvt. Ltd.

The work from home culture has radically altered fashion preferences across the world. Over the last few months, as people were stuck to their homes, the preference for comfortable apparel snowballed. Consumers’ preferences started gravitating towards apparel that were...

WROGN, the youth fashion brand from Universal Sportzbiz Pvt. Ltd (USPL) on Tuesday chose South Africa cricket legend AB de Villiers as the face of WROGN ACTIVE -- an eclectic range of lifestyle apparel that is high on both,...

In the last few years, we have witnessed enough discussions on Omnichannel strategies, digital strategies from a marketing lens, customer loyalty, and shopper experience. Yet, the focus on Buying and Merchandising strategies in the new world has been virtually...