Vegit

Prakash Lohia, Managing Director, Vegit, elaborates on the brand’s strong market positioning and future plans. How is demand growing for the convenience food category? The significant increase in disposable incomes, more and more nuclear families, time-pressed working couples, and global influence...

With an increase in the demand of the convenience food market, Vegit, an agro division of Merino Industries and a ready-to-cook player plans to increase its retail presence by 25 percent and take its store count to 6,250 stores...

"Modern trade is growing in all aspect versus general trade with a change in consumer preference for buying products – leading to more basket sale (touch, feel and buy) in some case (touch, feel, taste and buy). Therefore, focus...

Vegit, an agro division of Merino Group and a player in the ready to cook segment, has added a new product “Pav Bhaji Mix” in its already existing range of ready to cook mixes to further strengthen its presence...