Sustainability is a crucial issue in the denim industry; and in the wake of increasing environmental awareness among consumers, the blue fabric has been subjected to tremendous innovation in the recent years. In an exclusive feature, Aamir Akhtar, CEO,...
India’s enchantment with foreign brands is no secret but the wheel has now turned to a full circle. Today, it’s the foreign brands that are chasing the Indian consumers. India is poised to become the third largest consumer economy...