Vijay Bobba

Germany-based Payback, one of the largest loyalty programme companies in Europe, together with domestic private equity company Peepul Capital, has acquired 86 per cent stake in i-mint, India’s leading loyalty programme company. The deal is valued at $30 million....

Having created one of the most successful multi-brand loyalty programmes in India, Vijay Bobba, founding CEO and managing director, i-mint, now aims at becoming the world leader in loyalty management. In an interview to IndiaRetailing, he shares his views...