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Vimal opens revamped outlet in Bangalore

Indiaretailing Bureau -
Vimal, the textile brand of Reliance Industries Ltd, yesterday unveiled its redesigned exclusive store in Bangalore. This follows the opening of its first revamped outlet in Ahmedabad earlier this month. As part of its brand re-launch strategy, Vimal will...
Retail

Vimal ready to be born again

Indiaretailing Bureau -
Reliance Industries Ltd (RIL) will re-launch its fabrics brand Vimal with an entirely new look and logo around Deepawali. The company also plans to launch a range of ready-to-wear apparel for men. Exclusive 20-odd stores have been renovated, and...
Retail

Reliance repositioning Vimal — roping in celebrities

Indiaretailing Bureau -
Almost three decades into its launch, Reliance is repositioning its fabrics brand Vimal. The company is in the process of renovating its existing outlets and will open more such outlets. “We are repositioning the brand, but as of now we...
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