Vinay Chatlani

Ethnicwear brand Soch struggled with inventory leaks that led to nearly 30% of lost revenue opportunity. Using the right technology, it is now able to achieve higher visibility and 20% more revenue Bengaluru: Premium ethnic wear brand Soch Apparels was incepted...

Red Dot Sale, the bi-annual consumer sale from Soch, has evolved into an anticipated and recognizable event, capturing the hearts of fashion enthusiasts. Launched in 2013, by Vinay Chatlani, Co-Founder& CEO, Soch, the Red Dot Sale goes beyond being...

The pandemic has been a once-in-a-lifetime test of business continuity planning for retail businesses across the globe. Even when things have stabilised to an extent and economies are gradually opening up, the industry is being confronted by a hard...

Premium ethnic wear brand Soch was incepted in the year 2005 with a store at Forum Mall, Bengaluru. In nearly 15 years of its existence, the brand has grown from strength to strength and is now present in more...

The facts are simple – social media is not a passing trend. A statistic that’s as easy to understand is that with over 3 billion around the world using the Internet, social media is no longer a choice, but...

Bengaluru headquartered ethnic wear brand Soch Apparels has appointed Jaydeep Shetty as its chief executive officer (CEO). In his new role, Shetty will be responsible for fuelling growth, charting expansion and firmly establishing the brand in the womens wear segment...

The Indian fashion retail industry is considered as one of the fastest developing sectors of the country as it continues to take giant steps towards becoming organised. However, the success of the fashion retail market is completely dependent on...

There are two kinds of shoppers who visit a mall. One belongs to the category of impulse shoppers who do not have an agenda or preference for brands as part of their shopping list and then there is the...

You’ve opened a store and have established a clientele. You’re making profits, investing in the correct technology and attracting more consumers – growing much more than anticipated in the first month. Now you must expand, but is sole proprietorship...

The Indian Retail Industry is considered as one of the fastest developing sectors of the country as it continues to take giant steps towards becoming organised. The sector is rated as one of the pillars of the Indian economy...