Vinay Chatlani

Everyone is a global citizen today thanks to a world without borders – at least on the world wide web that is! Globalisation is often synonymous with westernisation, so when it comes to the way people want to be...

Technology has revolutionised retail in the last decade or so. It is influencing retail consumption like never before and is driving the change to make the shopping experience faster, more convenient, transparent and reliable. Humanoid Intelligence, Artificial intelligence, Bots,...

In 2003, Vinay Chatlani’s family business of multi-brand clothing retail had just five stores in their repertoire. It was then that Chatlani took the decision to create a separate store format, for the family’s private label clothing line, Soch....

Soch, the one-stop destination for all your ethnic needs, celebrated a landmark occasion in its retail history with the launch of its 100th store in the country, in the city of Hyderabad. The store, located at the Inorbit Mall,...

A fitness enthusiast, a retailer by profession and an interior designer by passion. Meet Vinay Chatlani, the young artistic CEO of SOCH. As the Chief Executive Officer, Chatlani defines the road map for all creative design strategy, operations and...

A part of MD Retail, ‘Soch’ is a well-known women’s ethnic wear brand in India. With its first exclusive store launched in 2005 in Bengaluru, the chain presently operates 41 outlets spread across key cities like Bengaluru, Bhopal, Chennai,...

Soch has recently unveiled its new store at the High street Phoenix, Lower Parel, Mumbai. Spread over 1250 square feet, the store offers a wide range of stylish and elegant designer ethnic wear like sarees, salwar kameez, kurtis and bottoms. The...

Ethnic wear brand Soch has opened its first store to customers in Bhopla at DB City Mall. The new store is spread over 2500 sq.ft. and is innovatively designed to allow customers to get a glimpse of the different...