Vinay Mehra

Shirts accounts for 12 percent of the total apparel market in India. Men’s shirts hold 94 percent of the total shirts market with the remaining 6 percent constituted by the women’s shirts market, which is growing twice as fast...

Fifty Degree, the flagship brand of V3 Exports, which recently entered the Indian T-Shirt market, has drawn up plans to expand its footprint across India. On Monday, the brand announced that it would be e-retailing through leading e-commerce platforms: Flipkart,...

Fifty Degree, a fresh brand in the fashion market from the house of V3 Exports, with a collection of stylish men’s shirts made with super combed cotton yarn is all set to expand its wings in the domestic market. V3 Exports has...

The need for speed and the need for comfort have together made way for comfort wear. And today, satiating the comfort needs of customers, the knitwear industry in India has boarded the ship of holistic growth. The augmenting popularity of...

Consumers’ wardrobes, in India and across the world, are undergoing a distinct shift – from formal clothing to a greater preference for trendy and casual attire. The following feature takes a look at the Indian market for one of...

Fifty Degree has just arrived in the market with its specialty in men’s T-shirts. Fifty Degree gives classic yet versatile staple that could take customers from street wear to lounging at home, to even the most high-powered board room...