In India, the ‘farm to fork’ chain is exceptionally long and sees too many hands-offs before the farm harvest lands in the end-consumer’s basket. With so much at stake and in an economy where pulling consumers to dine out...
Bengaluru-based Wipro Ltd.'s consumer wing, Wipro Consumer Care plans to extend its Yardley franchise to body lotions, revealed Vineet Agarwal, president of the division. Currently, Wipro Consumer Care & Lighting (WCCL), which contributes nine per cent to the parent's...
Wipro's recent acquisition of Yardley is riding high on the success chart, contributing to six percent of Wipro's quarterly revenue. “With the growing hold, we plan to increase the distribution of Yardley across India with special focus on...