Virat Kohli

Famed Italian fashion designer Miuccia Prada once said, “Fashion is instant language”. Well, who else can talk fashion better than the celebrities do? Forever in public glare, celebs are considered the perennial style icons. Like us mortals, they just...

Fashion start-up Universal Sportsbiz Pvt. Ltd (USPL) has raised a fresh round of investment of over Rs 100 crore from existing investor Accel Partners. With this round of funding, the valuation of Universal Sportsbiz Pvt. Ltd has crossed US $100...

Artimas Fashions Private Limited, a wholly owned subsidiary of Lux Industries, acquired manufacturing and marketing rights for premium innerwear category for Indian Cricket Team Captain Virat Kohli’s brand One8. Lux will manufacture and market a unique collection of One8...

India’s leading athlete Virat Kohli has unveiled his own brand One8 – a collection of athleisure wear reflective of Virat’s personal belief. The launch of his brand is backed by the movement Come Out and Play, which aims to...

Indian online fashion portal Jabong announced the addition of Virat Kohli co-owned fashion brand WROGN to its product portfolio. The men’s fashion wear brand will be available on Jabong in 450 variants with prices ranging from Rs 799 to Rs...

Indian Captain Virat Kohli has signed an endorsement deal for eight years with Puma and with this he has become the first Indian sportsman to strike a deal worth Rs 110 crore with a single brand. Kohli will now rub...

Declaring that it now has 1.2 crore customers in India, Chinese smartphone-maker Gionee on Monday announced the signing of Indian cricket team captain Virat Kohli as its new brand ambassador. Kohli will soon be seen in the upcoming Gionee campaign...

Former Indian cricketer Sachin Tendulkar-backed fashion line company Universal Sportsbiz is targeting aggressive growth with the launch of its third brand. According to a PTI report: The brand, Ms Taken, is the company's foray into the estimated Rs 19,000 crore...

Glamour and Retail Celebrities have long shared a relation with brands, endorsing products to help them reach a wider consumer base and attract maximum eyeballs. While endorsements are still the most common way in which celebrities are connected to retail, many...