Virtual reality
In Focus
Lulu Group unveils Kerala’s first AR billboard in Thiruvananthapuram
The 40 ft X 15 ft life-sized billboard is located near Fair Exports, Pattom, Thiruvananthapuram
Bengaluru: Multinational conglomerate Lulu Group became the first in Kerala to put up an augmented reality (AR) billboard for its marketing activities, according to the company's post on...
Research
‘Retail in the metaverse: Ready, set, engage’ by Brillio
The report elaborates on how metaverse-related technologies are reshaping the retail landscape and how brands and stores can drive sales in virtual worlds
‘Retail in the metaverse: Ready, set, engage’ report by technology consulting company Brillio elaborates on how metaverse-related...
In Focus
Top five virtual fashion influencers to follow in 2023
Meet the top five fictional, computer-generated influencers that are sending the digital world into overdrive
Bengaluru: Virtual fashion influencers have been creating a splash in digital media marketing for the past few years. Despite their digitized appearance, these personas have...
In Focus
How digital technology is enhancing visual merchandising
How technology is being used in visual merchandising for a range of benefits from getting insights into the most popular products, their ideal placement inside the store to assessing the nature of footfall, dwell time and purchase history
By Sunil...
Leaders Ink
5 tenets of people-centric retail design
Tech enabled retail design and visual merchandising with the intent to deliver enhanced and intelligent customer experience is seeing the light of day across different retail categories. And it is driven by these five truths
Today, experiential design is a...
Beauty & Wellness
How beauty industry is using tech to transform experience
How beauty and personal care biggies are turning to technology to offer delightful, personalised and sustainable solutions and experiences and what’s driving this shift
Bengaluru: Flipkart is launching a virtual try-on feature for beauty products. The Tata Group is planning...
Big Grid
Logistics constraints and product non-availability will be a thing of the past, thanks to technology, say experts at ICS 2022
Internet Commerce Summit 2022 concluded with experts, business leaders and technocrats agreeing that technology will make technology supply chain issues and product fulfilment snags history
Bengaluru: Technology has emerged as a key factor to get rid of supply constraints and even...
Big Grid
Companies need to begin digital transformation now to survive in the new world
Amid the slow recovery of COVID-19, it may be tempting for companies to stick with what is comfortable and delay ambitious digital transformation projects until more stable times. However, leading data and analytics company GlobalData notes that this would...
Food
VR and robotics are vital solutions in FMCG to boost consumer trust during COVID-19
Manufacturers should explore new smart and connected solutions for purchasing, packaging and delivery to keep up engagement with the third of consumers worldwide (32%) that claim digital advancement often/always influences their product choices during lockdown, according to GlobalData, a leading data and analytics company.
GlobalData’s latest report, “COVID-19 Case Study: Technology...
Entertainment
New Retail: A Game changer in the retail fraternity and a boon to the new tech-savvy customers
A lucid vision of how technology could impact the retail landscape in the near future was visible when both online and offline retailers started embracing the meaningful improvements technology was bringing in. The progress of the digital native population...
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Latest News
The Luxottica report card for 2022
A look at how the world’s largest eyewear company fared in terms of revenue growth in key regions across...
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