VIVIANA MALL

Fathom this - e-commerce marketplace fashion player Myntra has more than 400+ kidswear brands listed on their portal. Amazon has close to over 200 and Flipkart has over 2,000+ brands listed under their kidswear category! The online market for...

What goes into making of a perfect mall? Is it mall design, location, brand mix, zoning, ambiance, great F&B and leisure options or offering of basic services to shoppers walking into the mall? From a shopper’s point of view,...

What brings a shopper to malls? Great brands, excellent ambience, family entertainment zones? While it’s true that all of these factors are crowd-pullers, what really brings in the footfalls is a great foodservice offering. Traditionally, shopping has always been associated...

The dynamics of the Indian retail industry are rapidly changing post liberalisation. The industry, which was once dominated by unorganised mom-and-pop stores, is transforming into an organised body and subsequently, India is witnessing a mall boom. The rise in...

Shopping malls are the lifeline of the modern retail industry. The great Indian shopping mall boom began innocuously enough in the early 2000s, with just three malls in existence in the entire country. Nineteen years later, the number has...

There are two kinds of shoppers who visit a mall. One belongs to the category of impulse shoppers who do not have an agenda or preference for brands as part of their shopping list and then there is the...

Shopping centres encapsulate a robust holistic experience of entertainment, food, shopping, and leisure. They are no longer looked upon as retail destinations but instead have evolved into platforms to garner memorable experiences and spend good quality time. They have...

When Henri Matisse was quoted saying ‘Creativity takes courage’, perhaps he was foreseeing the efforts that would go into designing giant size art installations that adorn atriums and foyers of malls in India. A sight to behold, these creative...

When one thinks of loyalty programs, the first thing that comes to mind is an attractive card that can be faunted in the wallet. But look at the history of loyalty programs and you will realise that they go...

The traditional mall is fast becoming a historical anachronism. With the blitz of e-commerce and the convenience of doorstep delivery, brick-and-mortar retail suffered heavy losses. To stop the modern mall from going out of fashion, shopping centre developers are...