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WhatsApp: D2C’s favourite customer acquisition tool

WhatsApp messages have a 90% open rate within the first three seconds. This immediacy and engagement, make it an ideal tool for D2C brands to capture potential customers' attention WhatsApp, with over 2 billion users globally, has come a long...

Shiprocket launches various tools and services to help e-commerce ecosystem

The new features include Shiprocket Engage+, Shiprocket Brand Boost, Shiprocket Promise and the partnership platform of Shiprocket and ONDC Bengaluru: Shiprocket, the leading logistics and shipping solutions provider has announced launching of a range of innovative new products during Shiprocket...

Cult.Sport partners with GoKwik to offer safe COD service

The goal of the partnership with GoKwik is to further strengthen Cult.Sport's presence in remote towns and cities of India where COD is a preferred mode of payment New Delhi: Sports-first D2C brand Cult.Sport partnered with eCommerce enabler GoKwik to expand cash-on-delivery...

How AI is transforming eCommerce logistics

Artificial Intelligence is transforming several critical functions of eCommerce logistics to bring significant improvements in efficiency, accuracy, and cost-effectiveness New Delhi: “The more we can use robots to complete repetitive or distant tasks in highly predictable, structured environments, the more...

DLF ties up with WhatsApp for a privacy campaign for women at two malls in Delhi

DLF Delhi Malls will introduce an innovative feature called 'mirrored messages' at DLF Promenade and DLF Avenue aimed at encouraging open conversations on important issues New Delhi: Delhi-based mall developer DLF Group has partnered with WhatsApp for a women-focused global privacy...

Meta, CAIT to upskill 10 lakh traders on WhatsApp Business app

The owner of WhatsApp, Instagram and Facebook also announced the launch of Meta Small Business Academy, a new programme to enable emerging entrepreneurs to learn digital marketing skills and earn a certification New Delhi: Meta on Monday announced it has...

GoKwik acquires chat commerce startup Tellephant

Following the acquisition of Tellephant, ecommerce enabler GoKwik has launched the WhatsApp solution KwikChat to help retail brands tap conversational commerce New Delhi: E-commerce enablerGoKwikhas acquired omnichannel communications specialist Tellephant to help tap into the potential of conversational commerce, the...

How Kannur in Kerala is turning into a cradle of organic food retailing

Kerala's over-a-decade long adoption of organic farming is turning Kannur into a hot spot of organic cultivation. And a new generation of entrepreneurs are taking up organic retailing and showing the way to others to transform their ventures into...

Meet Sandhya Devanathan, the new India head of Meta

Sandhya Devanathan will take on her new role at Meta in India on January 1, 2023 and will report to Dan Neary, Vice President, Meta APAC Social media giant Meta which owns Facebook, Instagram, Whatsapp, has appointed Sandhya Devanathan as the Vice...

4 new-age tech platforms enabling D2C brands to scale their businesses

In recent years, social media has emerged beyond just a networking tool and is now considered a platform enabling business for the Direct to Consumer (D2C) segment. The key drivers enabling Social Commerce in India include tech-enabled marketplaces, logistic...
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The Luxottica report card for 2022

A look at how the world’s largest eyewear company fared in terms of revenue growth in key regions across...
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