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Woodland

Luring in the customer with innovative in-store communication

Unlike yesteryears, retailers today needs to entertain and engage customers, else buying can happen online as well. The only differentiating factor today is how well you can enter the heart and mind of the shopper while s/he is in...

Retail trends to look forward to in 2019

Retail industry in India is undoubtingly one of the fastest growing retail industry in the world. It is the largest among all industries accounting to 10 percent of the country GDP and employs around 8 percent of the workforce. The...

Woodland to add 60 stores, strengthen franchise model in India

With changing lifestyles and increasing affluence, domestic demand for footwear is projected to grow at a faster rate than has been seen in India. Currently, India is the second largest footwear producer in the world, with footwear production accounting...

Woods launches premium exclusive store in Bengaluru

Woods, the international premium leather goods and accessories brand, has officially opened its first exclusive store in Bengaluru. Strategically spread in 1,000 sq.ft and located in Mantri Square, Sampige Road, the brand is all set to woo its customers...

Woods expands retail presence; opens first EBO in Chennai

Woods, a premium leather goods, and accessories brand, has officially opened its first exclusive store in Chennai. Located at Palladium, Ground Floor, the store is equipped with captivating interiors along with the good collection offered by the brand. Set over...

Indian Knitwear Market: Present and the future trends

The need for speed and the need for comfort have together made way for comfort wear. And today, satiating the comfort needs of customers, the knitwear industry in India has boarded the ship of holistic growth. The augmenting popularity of...

The t-shirts market in India

Consumers’ wardrobes, in India and across the world, are undergoing a distinct shift – from formal clothing to a greater preference for trendy and casual attire. The following feature takes a look at the Indian market for one of...

Woodland planning collaborations in South African countries and Canada

Woodland entered into India in 1992 when the Indian footwear market was largely unorganized. The brand created a new category of specialized ‘outdoor adventure sports’ shoes. Their product positioning was different and they were known as a rugged, outdoor...

Woodland revamps store design; launches two new stores

Woodland, the adventure and outdoor gear maker by Aero Group, is all set to woo its customers with its enthralling new interiors along with products par excellence. The new store design is an innovative, thoroughly modern, dynamic retail environment that...

Woodland to add 35 stores, eyes Rs 1,400 crore in revenue next fiscal

The brand Woodland, owned by Aero Group, was conceptualized and started in Quebec, Canada for making winter boots. Currently the brand is present globally in over 40 countries that include- Hong Kong, China, Australia, Europe, Middle East, Southeast Asia,...
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