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WOW Design

Packaging Strategy: Applying the concept of ‘Power- Packed’ to YiPPee! ATTA noodles

WOW Design, a strategic brand design consultancy has associated with ITC for the packaging design for the new variant introduced for Sunfeast YiPPee noodles, ATTA noodles. Sunfeast YiPPee! Noodles is the second most preferred ready-to-cook brand in India with 3...

Brand Design Concept: How Amul parlours went from drab to fab

The Amul Story Amul, one of India's most well-known dairy cooperatives, based at Anand in the state of Gujarat, India, was formed in 1946. Today, it is a brand managed by Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which in turn is...

Brand Design Concept: How London Dairy became the icing in India's premium ice cream segment

London Dairy, an international premium ice cream brand, had entered the Indian market with the aim of launching an exotic range of ice creams in the country. The brand is already present in 31 countries across the globe. The premium...
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The Luxottica report card for 2022

A look at how the world’s largest eyewear company fared in terms of revenue growth in key regions across...
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