Wrangler

Climate, biodiversity and oceans. One might wonder what they have to do with retail, and the answer is: a lot! The Retail Industry worldwide, and especially the fashion retail sector produces enormous amounts of waste, while using an immense...

Denim is a legend in itself. It’s the world’s favourite blue fabric and has an iconic history. Over the years, denim has single-handedly revolutionised the western wear market around the globe. In India too, while western wear was somewhat...

Mall mania is catching up a frenetic pace throughout India. Developers, retailers, and service providers are working towards providing the ultimate shopping experience to consumers, luring them into shopping centres not just by offering fantastic products, but also by...

Wrangler®, a part of Kontoor Brands, Inc. has introduced the first denim apparel dyed with foam, an innovative technique that uses 100 percent less water than conventionally-dyed denim. The global product launch of foam-dyed denim follows Wrangler’s promise to...

With new technologies, trends and higher market reach, the denim sector has promising growth potential. Ashish Dhir, Associate Vice President, Fashion-Textile & Apparel and Saima Nigar-Associate Consultnat, Fashion-Textile & Apparel, Technopak, map the status of denims in India today. Indian...

Wrangler, the American denim brand, has introduced Climatech Apparel that comes with dual advantage of moisture management and thermal insulation, this helps the wearer to keep cool, when it’s warm and warm, when it’s cool. It also allows consumer to...

LuLu Fashion Week 2019 curated by LuLu Fashion Store was the biggest exhibition of the season’s most eye-catching spring/ summer fashion trends and styles by leading brands with fascinating fashion shows. LFW 2019 returns for a fourth year with a...

Sustainability is a crucial issue in the denim industry; and in the wake of increasing environmental awareness among consumers, the blue fabric has been subjected to tremendous innovation in the recent years. In an exclusive feature, Aamir Akhtar, CEO,...

The online fashion space in India is positively buzzing with private labels or brand partnerships. Recently, heritage American denim brand, Wrangler collaborated with Indian e-commerce giant, Flipkart to launch an exclusive sub-brand called Wrangler 20X. Myntra also launched its...

With the advent of online shopping and the decline of large department stores, many traditional malls across the country face extinction. At the same time, as towns and regions grapple with how to spark long-term economic growth, new thinking...