Wrogn

Wrogn sells fashion apparel, footwear and accessories for men inspired by cricketer Virat Kohli New Delhi: Aditya Birla Fashion and Retail Ltd. (ABFRL) is in talks with Universal Sportsbiz Pvt. Ltd. (USPL) to acquire Wrogn, a casual brand co-created by...

The collection will feature over 100 styles in apparel and footwear and will be live on Flipkart starting 27 May 2023 Bengaluru: Indian cricketer Virat Kohli has launched ultra-lightweight clothing Wrogn Zero on the e-commerce platform Flipkart, the companies said...

Proceeds from the sale of the new collection, which is priced at Rs 1,799 onwards will go to charity through The Virat Kohli Foundation New Delhi: Men’s fashion and apparel brand Wrogn, which is co-created by cricketer Virat Kohli has launched...

The new store is situated at Sarath City Capital Mall, Telangana Bengaluru: House of Pataudi, a lifestyle brand for men and women enters Telangana with the opening of a new outlet at Sarath City Capital Mall, HITEC City in Kondapur, announced...

The work from home culture has radically altered fashion preferences across the world. Over the last few months, as people were stuck to their homes, the preference for comfortable apparel snowballed. Consumers’ preferences started gravitating towards apparel that were...

The Flipkart Group on Thursday announced a strategic investment in Universal Sportsbiz Pvt Ltd (USPL), a youth-focused fashion brand house. This is a Series F funding for USPL from the Flipkart Group along with participation from existing investor Accel Partners. This...

Just like loungewear, another fashion category that has registered huge demand in the wake of the pandemic-infused lockdown is athleisure. Being stuck at home for weeks on end, consumers are responding by stocking up on yoga pants, joggers, hoodies...

Over the years, formal structures across various facets are being broken and new fluid ways are emerging as winners. Be it interpersonal relations, lifestyles, careers and job roles etc. this trend is visible all across. The new generation is...

Universal Sportsbiz, the celebrity-led fashion retailer, said Thursday it has raised US$13.5 million (around Rs 1 billion) from its existing investors, valuing the company at around Rs 12 billion. According to a PTI report: Post funding, the valuation of the...

Launched in 1991, Shoppers Stop, India’s leading fashion retailer, introduced the Indian consumer to a world-class shopping experience from its flagship store in Andheri (Mumbai). Since its inception, Shoppers Stop has revolutionised the way India shops and has become...