yippee

FMCG major ITC expects its new collaborations with unlikely partners, including Domino's, Swiggy and Zomato in the wake of coronavirus pandemic and subsequent lockdown opening new distribution channels, to become mainstream in future, according to a company official. According to...

Diversified conglomerate ITC Ltd is engaging with and investing in start-ups while looking at strategic opportunities for acquisitions to accelerate growth in the FMCG business, its Chairman-cum-Managing Director (CMD) Sanjiv Puri said on Friday. "Today, around 25 percent of ITC's...

Diversified conglomerate ITC is looking at portfolio expansion in its food division to achieve the stated vision of the company of achieving Rs 1 trillion turnover from FMCG. “The ambition set by our Chairman and Managing Director of Rs 1...

ITC's food division has roped bollywood food actress and fitness enthusiast Shilpa Shetty Kundra as the new brand ambassador for B Natural Juices and Beverages, the company said in a statement. ITC forayed into the Rs 2,500 crore premium packaged...

Diversified group ITC will set up an integrated consumer goods facility and a five star hotel in Odisha at an investment of Rs 800 crore. The integrated consumer goods manufacturing facility is being built on an area of 700,000 sq.ft....

Instant noodles Yippee has improved its sales figures as the market shares have come up between 30- 40 percent. "Currently, ITC market share in instant noodle (Yippee) would be between 30 and 40 per cent. Before, (after the Maggi controversy...

Claims that Nestle’s popular noodle brand, Maggi, was unsafe, and contained harmful lead content has seen the noodle giant’s market share drop by almost half according to Nielsen data. The controversy had resulted in a ban on Maggi noodles,...