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In Focus
Top five virtual fashion influencers to follow in 2023
Meet the top five fictional, computer-generated influencers that are sending the digital world into overdrive
Bengaluru: Virtual fashion influencers have been creating a splash in digital media marketing for the past few years. Despite their digitized appearance, these personas have...
PRC 2023
3 Reasons why PRC 2023 is a seat of retail learning
PRC 2023 will witness a number of insightful masterclasses by renowned industry leaders from various categories including retail, digital commerce and technology
Bengaluru: The Phygital Retail Convention (PRC), India's largest retail intelligence platform by the IMAGES Group, is set for its 2023 edition...
E-Commerce
Flipkart’s Shopsy proffers year-round value shopping to women via new TVC
Flipkart-owned online value retailing platform Shopsy has launched its latest television campaign featuring Bollywood actor Sara Ali Khan, targeting women in the country’s smaller cities and towns. With this campaign, ‘Aaj Shopsy Kiya Kya?’, the e-commerce company is looking...
Big Grid
Retail in the era of social media, the new store front
The race for holding the fickle customer’s interest long enough to make a sale is on. Organisations of late have been committing serious funds and efforts to social media to build and strengthen customer engagement and involvement. While the...
Retail
The Flip Side: How COVID-19 has accelerated the adoption of technology in retail
The COVID-19 pandemic is reshaping the global business environment and the crisis is estimated to hit the world economy beyond any analyst’s imagination. UN anticipates that the crisis will result in a $1 trillion hit to the global economy...
Fashion & Lifestyle
Neeta Lulla: Czarina of Indian Ethnicwear
Neeta Lulla is more than a fashion designer who has styled almost every bollywood bride, from Sridevi in Lamhe to Aishwarya Rai Bachchan in Jodha Akbar. The iconic fashion designer shares her views on Indian ethnicwear category.
Indian ethnicwear designer,...
Common
Elin Hansen on Driving the Next-generation of Marketing Through Mobile+Social
Master Classes Pre - IRF exclusive knowledge series took place on September 16, 2014. In the second session of Master Class Series Elin Hansen, Web Development, Social Media and SEO expert shared his views on Driving the Next-Generation of...
Fashion & Lifestyle
Lifestyle International
Lifestyle International (P) Ltd. opened its first Lifestyle store in India in 1999 and in a little over a decade has come to be recognized amongst leading retail companies in the country. It is a part of the multi-billion...
Retail
UK: Online Retailers Missing Out On Potential Of Social Media
Many retailers are overlooking the huge potential of transforming their online stores into entertainment destinations by integrating social media, according to a new report retail analyst Verdict. It reveals that although e-commerce and social media are separate entities for...
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Latest News
The Luxottica report card for 2022
A look at how the world’s largest eyewear company fared in terms of revenue growth in key regions across...
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