Cricketer Yuvraj Singh’s premium fashion label YWC has inked an exclusive deal with online fashion store Myntra. Apart from YWC’s website, YWC will be available online exclusively on Myntra, a statement released by the companies said.
The apparel will be...
Glamour and Retail
Celebrities have long shared a relation with brands, endorsing products to help them reach a wider consumer base and attract maximum eyeballs. While endorsements are still the most common way in which celebrities are connected to retail, many...