After almost a year of selling online, Micromax subsidiary Yu Televentures is now expanding its presence in the offline market and expects 50 per cent of its sales to come from the brick-and-mortar channel this year.
According to a PTI...
Smartphone maker YU Televentures has said that it has partnered with Reliance Retail to sell its devices offline.
Micromax, which launched YU last year as an online-only brand, will now sell Yuphoria, Yureka Plus and Yunique handsets across 30,000 retail...