Yuvraj Singh

While the association with a celebrity can bring initial buzz and attention to a brand, sustaining and growing in the retail space demands much more Mumbai: Kylie Jenner, rapper Kanye West, singer Rihanna, and basketball legend Michael Jordan among others...

The second store or YWC, the premium sports and lifestyle brand by star cricketer Yuvraj Singh, was launched in India. The store has been opened in Yuvraj Singh's hometown, Mohali, Chandigarh. The first stand-alone store was earlier launched in...

YWC, the premium sports and lifestyle brand by star Cricketer Yuvraj Singh, has launched their second store in India – this time in his very own hometown, Mohali, Chandigarh. The first stand-alone store was earlier launched in Varanasi last year,...

Famed Italian fashion designer Miuccia Prada once said, “Fashion is instant language”. Well, who else can talk fashion better than the celebrities do? Forever in public glare, celebs are considered the perennial style icons. Like us mortals, they just...

Online restaurant reservation platform EazyDiner has appointed cricketer Yuvraj Singh as global brand ambassador. According to a PTI report: The company however did not disclose any details of the terms of the appointment. EazyDiner is currently live in Delhi NCR, Mumbai,...

Legendary Indian Cricket all-rounder Yuvraj Singh has launched his sports lifestyle brand YWC on Jabong. YWC was launched officially last year in September. The brand which sells through its own portal www.ywcfashion.com will now also be available on Jabong and...

US-based burger chain Carl's Jr's franchise partner in India Cybiz BrightStar Restaurants Pvt Ltd plans to invest Rs 150 crore to open 100 outlets over the next five years. "After taking 1.5-2 years to establish our brand in India, we...

Cricketer Yuvraj Singh has forayed into the fashion industry by launching his brand YWC Fashion in collaboration with designers Shantanu and Nikhil. The cricket star says all the profits from his clothing line will be used for the betterment of...

Globally, mergers and buyouts are common practices where one conglomerate has either acquired all the assets and liabilities of another company, or one has been bought over by a corporate giant purely for business growth. While in the Indian...